Offline DOES Influence Online
Jupiter Research released their research study into the influence of offline to online. It comes as no surprise that offline adverts play a major role in driving search activity.
It was announced that 67% of the online search population had ventured online after seeing something on print, press or TV.
The interesting stat is TV adverts were responsible for 37% of online searchers, users would look for a company, slogan, service or product.
Word of mouth and viral marketing is always a hot topic, and most marketeers know the power of word of mouth. The jupiter report found it was a close second 36% for initiating searches, followed by ads in newspapers or magazines which was 30%.
The big tip from the study is work on EVERY combination of your company name and slogan including misspellings, part of your company as users have a high tendancy to type only part of the name in a search.
It was announced that 67% of the online search population had ventured online after seeing something on print, press or TV.
The interesting stat is TV adverts were responsible for 37% of online searchers, users would look for a company, slogan, service or product.
Word of mouth and viral marketing is always a hot topic, and most marketeers know the power of word of mouth. The jupiter report found it was a close second 36% for initiating searches, followed by ads in newspapers or magazines which was 30%.
The big tip from the study is work on EVERY combination of your company name and slogan including misspellings, part of your company as users have a high tendancy to type only part of the name in a search.
Labels: offline drives online
posted by Helen at 4:57 PM
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