With more and more businesses trying to utalise Twitter as a customer acquisition and brand awareness tool here are a few tips we give our clients;
* Don't start unless you intend to carry on! This is key thinking you can just post once a month with a special offer is not going to get you anywhere
* Try and TWEET at least 3 times a day.
* Start off by showing your personality, that means posting tweets around your activities or life and not directly about your business e.g. sales or offers.
* After 3 weeks you can start to drop in tweets about your business e.g. just uploaded new product, just featured in X magazine etc. The key here is do this every other day to carry on portraying your personality.
* To kickstart your twitter following, you need to start following some people. Search for retailers or businesses you like and who are non competitive. Follow them and hopefully before long they will follow you.
* You need to follow people, so when people follow you see who they are and who are their followers and make a decision to follow them.
* Reply to your followers or people you are followings tweets, this again helps you build up a following and be active
You could start to run competitions via twitter e.g. if we get to 1,000 followers we will pick one random person to win X.
