Go Compare Youself!
Comparison engines still booming but for how long?
Comparison sites now drive approximately 15% of total online sales and was therefore responsible for £7 billion in UK online sales during 2007. It seems Yahoo! is considering selling Kelkoo and Experian plan to review the future of PriceGrabber - so is this sector profitable in the current aconomic climate. GoCompare, Moneysupermarket and the other clone style comparison sites have invested heavily to become the dominant site but with the recession kicking in and the credit crunch in action how much longer can these sites exist?
It is said that Comparison Site Engines will need to focus on building consumer confidence by increasing transparency and trust. But how can this be so when the core revenue stream is based on them selling in theory to the best paying merchant? In sucg a crowded market and a simple selling proposition one has to question what differentiates the sites from one another!
Comparison sites now drive approximately 15% of total online sales and was therefore responsible for £7 billion in UK online sales during 2007. It seems Yahoo! is considering selling Kelkoo and Experian plan to review the future of PriceGrabber - so is this sector profitable in the current aconomic climate. GoCompare, Moneysupermarket and the other clone style comparison sites have invested heavily to become the dominant site but with the recession kicking in and the credit crunch in action how much longer can these sites exist?
It is said that Comparison Site Engines will need to focus on building consumer confidence by increasing transparency and trust. But how can this be so when the core revenue stream is based on them selling in theory to the best paying merchant? In sucg a crowded market and a simple selling proposition one has to question what differentiates the sites from one another!
posted by Helen at 7:38 PM
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