Retailers Be Calm
I have found myself on many retailer mailing lists, but the frequency of mails seems to be picking up as more and more retailers seem to be pushing harder for sales.
In 7 days I received 5 emails from online retailer www.oli.co.uk.
Fashion Flash, today.
20% off selected lines yesterday.
'Montage' a fashion editors report the day before the above
New in styles the day before the above
Coats and boots 2 days before the above
The economic climate is in troubled times, and sending more mails won't help. All the signs were there in 2005 for the current crisis so if you didn't plan ahead for the fortcoming downturn, stay calm. Keep your messaging simple, communicate offers at the top of mails and keen the frequency to an acceptable level. As a consumer there is nothing worse than being bombarded with messages of buy this and that when I just cannot afford to.
In 7 days I received 5 emails from online retailer www.oli.co.uk.
Fashion Flash, today.
20% off selected lines yesterday.
'Montage' a fashion editors report the day before the above
New in styles the day before the above
Coats and boots 2 days before the above
The economic climate is in troubled times, and sending more mails won't help. All the signs were there in 2005 for the current crisis so if you didn't plan ahead for the fortcoming downturn, stay calm. Keep your messaging simple, communicate offers at the top of mails and keen the frequency to an acceptable level. As a consumer there is nothing worse than being bombarded with messages of buy this and that when I just cannot afford to.
posted by Helen at 2:17 PM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home