Movie Deals Makes Money For Lego...

With a growing interest in the toy retail industry I couldn't help see one brand bucking the market trends.

Apparently Lego has enjoyed a 166% increase in the first half pre tax profits mainly thanks to Star Wars & Indiana Jones branded products. Its no surprise that stagnation is hitting the global toy market, resulting in no YOY growth meaning lego have hit double digit growth rate in sales.

The Indiana Jones & The temple escape has been a bestseller at Tesco for months, long after the release of the film.