The Futures Bright...

...the futures Orange.

With £73 million media budget allocated for forthcoming campaigns, Orange must be doing something right. Or perhaps it's just it's European customers who are footing the bill.
In the UK I can subscribe to Orange broadband for £6 a month for up to 2meg broadband, where as a 1 meg line here in France is 24 euros a month. We are in a rural location so accept a lower bandwidth but the cost is no way near what we are used to paying!

Orange spend in excess of £13 million a year on digital marketing according to Nielsen, so is a big spender in this competitive market. The increase in funds is to compete in this growing market, and the cost will allow them to lead in innovation.