Heinz Don't Do It!

I keep an eye on retail sales and this release caught my eye. Heinz are planning on removing the word "baked" from its beans range in a bid to reposition it as a healthy snack and bring the brand up to date. They changed the word beans to beanz some time ago to work with their slogan Beanz Meanz Heinz.

If like me you LOVE baked beans, you will have to keep an eye out as the packaging will change. Beloved baked beans will now just be Heinz Beanz with 3 new pack designs. They will retain the turquoise background and black logo but it will introduce pictures of the beans for the first time. Hmmm i wonder if they got the idea from here...

You will always be baked beans to me!