Yet Another Social Network
A new social network for the over 50 market has just received $22million in funding.
Most e marketeers know that the 50+ market is one of the most lucrative on the web due to their wealth and accessibility to spending. Stats form Hitwise show that the 35-44 age group is the largest online demographic, but the over-55s are hot on their heals. Other backup stats are from Nielsen NetRatings who claim 1 in 4 Britons online are over 50.
Tee Bee Dee offers a chance for users to discuss a range of relevant topics and share their experiences with their peers.
So nothing new compared to every other social network, just its focusing on an older market. I guess if you have enough of a USP you can still get funding even if the principle idea has been used in the market.
Most e marketeers know that the 50+ market is one of the most lucrative on the web due to their wealth and accessibility to spending. Stats form Hitwise show that the 35-44 age group is the largest online demographic, but the over-55s are hot on their heals. Other backup stats are from Nielsen NetRatings who claim 1 in 4 Britons online are over 50.
Tee Bee Dee offers a chance for users to discuss a range of relevant topics and share their experiences with their peers.
So nothing new compared to every other social network, just its focusing on an older market. I guess if you have enough of a USP you can still get funding even if the principle idea has been used in the market.
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