Thursday, July 19, 2007

Facebook Closes In On MySpace

More people searched for Facebook in the UK last week than for MySpace. According to stats at Hitwise Facebook yet another social network is closing the gap on its rival.

Recent stats from Nielsen//NetRatings also showed faster visitor growth for Facebook, with MySpace's UK visitors falling by 300,000 in May.

So how can you take advantage of the Facebook craze? If you are a retailer why not start off your own group and become the authority on a certain subject. If you promote this from your own site you can allow your users to create the viral buzz which will generate signups to your group.

Remember users have short attention spans, so keep content short and relevant.

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