Lawsuits Filed Against CJ/BF/ValueClick on Behalf of Affiliates and Merchants
Affiliatefairplay.com blog recently published news that 2 separate class action lawsuits were filed on April 20, 2007 against Commission Junction, BeFree and ValueClick. One names CJ and BeFree publishers (affiliates) as the plaintifs. The other names CJ and BeFree merchants as the plaintiffs.
The lawsuits are around the ongoing issues in relation to adware. The lawsuits allege breach of contract, negligence and unfair business practices on CJ/BF’s part by allowing adware affiliates to operate within their Network. It states that CJ/BF have knowingly allowed adware affiliates within their Network which commit commission theft and fraudulent transactions through adware applications. The suit is seeking monetary damages to both affiliates and merchants. This may also see a move in ValueClick’s corporate policy related to adware and compliance.
This could set the way for other networks to be in the line of fire.
The lawsuits are around the ongoing issues in relation to adware. The lawsuits allege breach of contract, negligence and unfair business practices on CJ/BF’s part by allowing adware affiliates to operate within their Network. It states that CJ/BF have knowingly allowed adware affiliates within their Network which commit commission theft and fraudulent transactions through adware applications. The suit is seeking monetary damages to both affiliates and merchants. This may also see a move in ValueClick’s corporate policy related to adware and compliance.
This could set the way for other networks to be in the line of fire.
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