Miva Scratching at Straws?

Miva is aiming to make pay-per-click ads more accessible to small businesses through the launch of the Miva Monetisation Center, an automated self-service product that is set to go live next week.

With little more than affiliate publishers who are essentially arbitrage sites, can these business get the qualified leads that they are looking for. With the growth of MSN adcenter, Yahoos takeover of Overture and of course the ongoing popularity of google adwords, is there room for MIVA anymore.