Battle of The Ad Networks
Advertising.com and Eyeblaster are battling over pole position based on the launch of their new video advertising networks.
In Stream is ad.coms new service developed by the company's acquisition of US technology company Lightningcast in March. They will allow UK advertisers to place both 15 and 30-second pre-roll and post-roll video ads on sites with video content represented by Advertising.com, sites include Disney, CNN and Reuters.
Meanwhile, Eyeblaster's network, Eb.media, will create, sell and serve video advertising on UK and European sites with video content, including its first exclusive UK client, ITV's news network ITN. The group is also set to announce further deals with Ford, General Motors and Twentieth Century Fox in the coming weeks.
In Stream is ad.coms new service developed by the company's acquisition of US technology company Lightningcast in March. They will allow UK advertisers to place both 15 and 30-second pre-roll and post-roll video ads on sites with video content represented by Advertising.com, sites include Disney, CNN and Reuters.
Meanwhile, Eyeblaster's network, Eb.media, will create, sell and serve video advertising on UK and European sites with video content, including its first exclusive UK client, ITV's news network ITN. The group is also set to announce further deals with Ford, General Motors and Twentieth Century Fox in the coming weeks.
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