US Favourite Destinations
'Stickiness' was the big buzz term back in the dotcom boom days, so with an ever growing internet real estate what makes a site sticky for the current i-generation?
comScore Media Metrix recently launched some interesting stats on the 'sticky' factor.
Portals are top banana for repeat users, attracting an average usage per visitor of 28.7 out of 31 days each month. Next came Entertainment sites attracting 15.2 days during the month. According to neilson netratings youtube.com remains one of the fastest growing entertainment mediums and penetrates 8% active reach in the US. Community sites are close at 14.3days and then news and information at 14days.
Top sites remain Yahoo! AOL, MSN, Myspace, Google, Weatherchannel & facebook.com
comScore Media Metrix recently launched some interesting stats on the 'sticky' factor.
Portals are top banana for repeat users, attracting an average usage per visitor of 28.7 out of 31 days each month. Next came Entertainment sites attracting 15.2 days during the month. According to neilson netratings youtube.com remains one of the fastest growing entertainment mediums and penetrates 8% active reach in the US. Community sites are close at 14.3days and then news and information at 14days.
Top sites remain Yahoo! AOL, MSN, Myspace, Google, Weatherchannel & facebook.com
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