Get 2 Gamers Through A New Ad Deal

Advertising oppotunities in games are now starting to pick up momentum. Electronic Arts (EA) and marketing company Massive are now working on the inclusion of “dynamic” advertising in computer games. Massive is part owned by Microsoft.

The new technology will allow ads to be changed and updated within games to mirror different stages of a campaign.

This is great news for marketeers as all evidence shows that gamers are more receptive to ads within the gaming environment.