Google Clamp Down

This week we have seen Google announce plans to update its "landing page quality" scoring algorithm to weed out more low-quality sites that are linked to by AdWords ads.

In short this change will hit arbitrage sites hard... and about time! To summerise if the landing page linked from an adwords campaign contains large quantities (set by google) of adsense (which most arbitrage affilaites have), the min bid for that ad could be in the $10 range as part of their smart pricing initiative.

This is a cunning move by Google...plus a much needed one is to ensure advertisers get quality leads from their adwords campaigns within the content network.

Lets hope Yahoo!/Overture, MSN, Miva & the others follow suit!