Apple Ad....

Through my film related media work, I have seen the benefits of partnering with Apple/Itunes. Today's news that Apple is set to begin selling ads on its iTunes internet music store is a great step, and one which may lead to ads being sold on iPods. I personally think consumers will be happy for ads within the music store. I doubt it will be as acceptable on a purchased iPod.

As a media placement opportunity I welcome Apples move; there is a clear connection between demographic targeting through music preferences.

Watch This Space!